Local artists repaint the façades of our sites in the Czech Republic
A splash of colour for Czech malt houses
As part of our commitment to local communities and the positive impact we want to have on our various stakeholders, we recently brought in local artists to paint the façades of our industrial sites in the Czech Republic.
An original initiative
For our industrial sites to fit harmoniously into the urban landscape, particular attention has been paid to the aesthetics of the façades and the buildings in general. As a responsible maltster, we maintain links and collaborate more and more with local players in our territories. For example, we entrusted the design of the Czech industrial sites to young local designers.
After a few months of studies, the project came to fruition in 2017 with painting work, in the Group’s colours, for the Kromeriz malt house. Later on, in 2021, two other sites of the Division, also located in the Czech Republic, were upgraded. The Malteries Soufflet blues were painted by a team of high-rise painters, on the site of the Hodonice malt house, and more precisely on a huge silo. Finally, to cover part of the façade of the Nymburk malt house, a competition was subsequently launched with a design school in Brno.
“Through these murals, we want to promote the talent of young local artists and thus increase the company’s positive impact in our territory,” explains Constantin Nikitine, European Director.
Valuing and rewarding the work of young local designers
As a committed maltster, Malteries Soufflet guarantees an excellent malt that meets the most demanding specifications of its customers. We place the development of positive-impact industries at the heart of our CSR strategy.
In addition to the agronomic development of farmers in the countries where we operate, our ambition is to promote the development of the ecosystem around us in all these countries. This approach results in the creation of jobs on our sites and partnerships with local players. In the Czech Republic, for example, we turned to graphic arts schools and colleges near our sites to bring some style to our façades.
After a decisive meeting with the deputy director of the Brno college – Střední škola uměleckomanažerská, s.r.o – we launched a design competition for students. Of the six murals proposed, one in particular caught the attention of the management team and was then validated by all the site’s employees in a secret ballot. The other five students also received prizes.
The selected mural, which now adorns the façade of the Nymburk malt house, depicts ears of barley, thus glorifying the raw material of malt and highlighting our mastery of it. Our expertise is also promoted by the words “Slad šitý na míru”, which mean “Malt made to measure”.